About

One day
at a time

BetterDays is built on a simple idea: a better day does not have to be a perfect one.

Start with the small stuff.
Take care of what you can.
Keep showing up.
Where it started

Built from the barber shop

Victor Fontanez, aka VicBlends, started cutting hair in his mom’s garage during his senior year of high school, after his own barber showed him what the chair could really mean to a community.

Since then, he’s given free cuts to everyone from President Barack Obama and Tom Brady to young kids all across America. Vic’s work has never just been about hair, though. It’s about the confidence people carry out of his chair. 


The clean cut. The real conversation. The feeling of being seen.

Why BetterDays exists

Showing up for yourself

Taking care of yourself is not a luxury. It’s just part of showing up.

BetterDays makes it easier with products that work, smell like something worth noticing, and fit into the routine you already have.

VEGAN
CRUELTY-FREE
SULFATE-FREE
PARABEN-FREE
NO ARTIFICIAL DYES
SCENT NO.26

What we believe

  1. All hair types matter

    Straight, wavy, curly, or coily.
    The product has to do its job.

  2. Simplicity is standard

    No 12-step routine.
    No extra effort for no reason.

  3. Scent is important

    How you smell after your routine is part of how the routine feels.

  4. CLEAN WHERE IT COUNTS

    Thoughtfully formulated with hair health in mind, without sacrificing performance or scent.

Made for real life

BetterDays starts with products that do what they say. Some are built for softness and prep. Some are built for texture, lift, and hold. All of them need to make your routine feel clean, fresh, and easy to come back to. That is how a product earns its place.

SHOP ALL SHOP ALL